Ruclear?

A campaign to encourage 16-25 year olds across Manchester to take a Chlamydia screening test.

At the time, ‘poking’ on Facebook was a big deal. So we produced a print and digital campaign around that idea.

The concepts were researched with various colleges around Manchester and, when the campaign was ultimately rolled out, NHS Manchester received record numbers of samples to be tested, making it a hugely successful campaign.