Collinson approached us to look at developing a new visual identity for the construction arm of their business. We worked with them collaboratively through a series of workshops and meetings producing a new identity, leading to a new website and roll out of all their marketing collateral.
“Collinson has worked with SiCo on and off for over 20 years now, relying on their creative expertise and unique perspective on brand awareness and customer experience to support its own in house marketing department. In 2018 Collinson plc had exceeded its on growth targets with both trading divisions exceeding £10m revenue – however, as our divisions had grown, our message was becoming less clear to customers due to the diversity of our two trading arms – the time had come to demerge our company and create two clear and succinct brands and give each new company clear vision and purpose, supported by strong branding and clarity of core products and services. SiCo creative was called in to create a vibrant new brand for the Construction division which by then had been trading 17 years, to clearly differentiate it from the longstanding Agricultural & Manufacturing business who wished to retain their iconic blue and red logo logo and “C” icon. The process with SiCo creative, through a series of consultations and workshops was insightful and added clarity to our vision and values supporting our new business plans, we were thrilled with the results and are looking forward to our next project with SiCo.”
