DF Capital, Manchester

DF Capital approached SicoCreative with a mission to transform their office space into an environment that not only inspires their team but also reinforces their core values of Love, Inclusivity, Integrity, and Honesty. The internal branding project aimed to:

  • Enhance Company Culture: Foster a strong sense of unity and shared purpose among the DF Capital team.
  • Reflect Core Values: Visually communicate the values that drive the company, both internally among employees and externally to visitors.
  • Inspire and Motivate: Create an uplifting atmosphere that encourages creativity, collaboration, and dedication.
  • Personalise the Workspace: Introduce elements that make each team member feel recognised and valued.
  • Strengthen the Connection: Emphasise the collective journey of the DF Capital family, from the owners to every individual contributor.

Our Approach

SicoCreative set out to deliver a cohesive and impactful internal branding solution that would resonate with DF Capital’s goals. Our strategy included:

We designed and installed large-scale wall graphics throughout the office, each one crafted to visually represent DF Capital’s core values. These graphics serve as daily reminders of the company’s commitment to fostering an inclusive and honest work environment.

The designs were tailored to align with the company’s brand identity, using a mix of bold colors and typography to create an energizing and engaging visual experience.

We also introduced framed images around the office, featuring moments that highlight the DF Capital journey and the people behind the success. These images add a personal narrative to the workspace, making it feel more like place of ownership and belonging.

Understanding the importance of dynamic communication, we implemented digital displays throughout the office. These screens are used for real-time updates, motivational messages, and important company announcements, keeping the team informed and inspired.

The digital content is designed to be both informative and visually engaging, aligning with the overall aesthetic of the office revamp.

Sometimes, it’s the small details that make a big impact. We designed custom drinks coasters featuring DF Capital’s values and branding. These coasters are a subtle but constant reminder of the company’s culture, and they add a personalized touch to everyday office interactions.

Outcome and Impact

The internal branding project has been a resounding success. The transformed office space now not only reflects DF Capital’s values but also enhances the daily work experience for their team. Employees have responded positively to the changes, noting an increased sense of pride and connection to the company’s mission. The cohesive design elements have also impressed visitors, reinforcing DF Capital’s brand identity and commitment to excellence.

SicoCreative is proud to have partnered with DF Capital on this journey, helping to create a workspace that truly embodies the spirit of the company and supports its ongoing growth and success.