SicoCreative partnered with Native Residential to design a comprehensive poster campaign for their residential scheme, The Junction in Leeds. Our goal was to highlight both the lifestyle benefits of the development and the vibrant community events hosted at The Junction, specifically targeting young professionals and urban dwellers.
We launched a dynamic and colorful series of posters promoting Street Food Saturdays, a weekly event combining gourmet street food, live music, and a lively atmosphere. The visuals reflected the vibrant energy of the event, designed to appeal to food enthusiasts and music lovers alike. This campaign ran throughout the summer, generating strong attendance and creating buzz within the community.
Residential Benefits Posters
Alongside event promotion, we designed a series of posters for The Junction residential scheme itself. These posters highlighted key amenities and benefits such as:
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- Deposit alternative available
- No hidden fees
Superfast Wi-Fi included
We used a clean, modern design with bold messaging to emphasise convenience and transparency—key selling points for prospective tenants.
The poster campaigns successfully increased awareness of The Junction’s unique lifestyle offerings and created a strong sense of community around their regular events. Native Residential saw an uptick in engagement both at the events and in rental inquiries, confirming the effectiveness of the campaign.
By blending vibrant event promotion with practical, benefit-driven residential marketing, we were able to create a cohesive brand experience that resonated with residents and the local community alike.
